The Bootstrap Stack: 5 Low-Cost GTM Tools I Recommend to Every Small Business

Alysha Gail
May 30
2 min read

Launching a small business in 2025 means one thing: you don't need a big budget to move fast and look modern.

Most of the founders I work with are brilliant at building, but not always sure where to start with tech and the market can absolutely be overwhelming! Here's the thing, the right stack doesn’t have to be expensive. It just has to be strategic.

While there are many factors in finding the best tech stack for your unique use case this is my beginner-friendly GTM stack I often recommend to small but mighty teams who want to hit the ground running:

1. Apollo.io - Prospect Smarter, Not Harder

Why I love it: Apollo combines lead sourcing, email automation, and CRM-light features in one place. For founders who need to test outbound quickly without committing to enterprise-level software, it’s a no-brainer.

Best For: Building and testing outbound sequences, B2B prospecting

Starter Perk: Generous free plan with lead credits and outreach tools

2. Clay - Your Data-Powered Assistant

Why I love it: Clay lets you pull, enrich, and filter lead data like a RevOps wizard, without code. It’s magic for teams wanting to validate ICPs or enrich CRM records on the fly.

Best For: Lead enrichment, dynamic filtering, building better lead lists

Starter Perk: Startup-friendly pricing and powerful Google Sheets integrations

3. Mural - Map Strategy Visually

Why I love it: Mural is where messy ideas become clean blueprints. I use it for client workshops, GTM strategy flows, and even onboarding maps. Visual strategy = better buy-in.

Best For: Collaboration, GTM planning, aligning teams on process

Starter Perk: Free tier with unlimited collaborators for one workspace

4. Canva - Design Like a Pro

Why I love it: Whether it’s a pitch deck, a lead magnet, or a LinkedIn graphic, Canva lets small teams look big. Bonus: it keeps all your visual assets in one place and does some social scheduling.

Best For: Content creation, branding, templates, simple social planning

Starter Perk: Free plan is more than enough to launch strong

5. Loomly - Stay Consistent with Content

Why I love it: Loomly keeps your social strategy organized and on track. It’s perfect for busy teams who want to batch content, schedule ahead, and stay visible without burning out.

Best For: Social scheduling, light analytics, collaborative workflows

Starter Perk: 15-day trial and low-cost starter plan

The Bottom Line

You don’t need a custom stack or enterprise software to launch well. With under $100/month and this toolset, you can:

Build pipeline
Create consistent content
Run a real GTM process
Look polished while staying lean

Start with strategy. Layer on these tools. And focus on what matters most: momentum.

Want a personalized tech stack review and recommendations?

Visit GetToMarket.io to setup a call today!