I work closely with the team to identify what aspects of the brand resonate with their desired audience and what doesn't to provide clear recommendations and content strategy. This includes training on new strategies for your entire team and asset creation for a simple plug and play solution.  

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In the above example I helped the Compliable team identify their brand voice and produced new assets and strategy recommendations. This in turn doubled their social following and produced over double the amount of inbound leads each month. Click through the slider to see examples of assets generated with the help of this clarified branding. 

I work with your existing teams or solo to establish a content plan that makes sense with your customers needs. This is intended to capture interest whether your prospect is problem-aware or solution-aware. 

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In the above example I was able to work closely with the existing design team to clarify the brand and apply that to the new website, content strategy, sales strategy and even created a new web series called "Women for Women in Tech" to encourage more women in tech to work with us and for us. 

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This included being the host of the web series and writing and editing the accompanying blog with the help of colleagues. In the year I was with Tango we were able to double the client size and greatly diversify the team. Click through the slider to see examples of brand and content work. 

I work with your existing go to market teams to establish what materials would be of most use to them and test these materials with your audience to better understand what most resonates. 

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For Flipdish I worked with a group of design interns to create several one pagers for various verticals and feature sets offered at Flipdish. These were used as the basis for the wireframes currently in use today on online Portal. Flipdish has since made several updates to their brand look and feel however.

In order to establish a new website with no frame of reference for where to begin I need to first understand your branding, target market, design preferences, etc... and develop a site map with a clear vision of how it would be received by that target audience. 

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For Everett Building I created an MVP quickly and continued to work with the team to identify where their branding was currently at, whether or not that resonated with their target market and provided insights on how to adjust that branding complete with messaging and ultimately an ideal version of the website.